Christopher Caires Talks Perricone MD

We’ve been a fan of Perricone MD for as long as we can remember. The products are innovative, and created as a result of constant research from the team. This month, we’re celebrating the male grooming industry and wanted to reach out to Perricone MD to ask them about their brand and key grooming trends.

We asked Christopher Caires, Chief Innovation Officer at Perricone MD, a couple of questions and we’re sure you’ll be interested to know more. Whether you want to know a bit more about the brand, or what plans they have in the future, we’ve got some exciting information below.

Don’t forget to shop the full range from Perricone MD here on Mankind.

Question: Tell us more about Perricone MD. How it began and what it stands for as a brand.

Answer:

Dr. Nicholas Perricone founded the brand 20 years ago based on his now accepted theory that cellular inflammation is at the heart of the aging process.  We believe that healthy living is beautiful living and our products work by improving the health of the skin which leads to more beautiful skin.

Question: Describe Perricone MD in 3 words.

Answer:

Scientific, Beautiful, Results.

Question: What inspires you to be successful?

Answer:

We compete in a market loaded with talented global competitors that have huge budgets and nearly unlimited resources.  What inspires me every day is that we have to work smarter and different if we are going to stay ahead as scientific leaders of the industry.

Question: We know that Perricone MD has a lot of scientific innovation behind the brand. Why do you think it’s important?

Answer:

Science is the currency of ideas at Perricone MD.  All our ideas start with a scientific hypothesis about how we can improve the health and beauty of the skin.  Science guides our thinking and is the proof behind what we do.

Question: The male grooming industry is growing at an incredible rate. What do you think is causing this?

Answer:

I think its a combination of men becoming more health conscious and the competition inherent in the rise of the “photo-ready” world we inhabit today.  I believe men see their peers posting on social media and they are noticing how they look, reading comments of others commenting on how they look, and that taps into our competitive drive to take better care of ourselves.

Question: What do you think is going to be the next big trend in male grooming?

Answer:

Products that create an “instant benefit” of blurring and softening using pigments like mica but without colour.  I think this type of product has a broad appeal to men who are looking for a boost in their appearance without anyone knowing they are wearing a product.

Question: Do you think it’s necessary for men to only use products specially created for them?

Answer:

Men and women’s skin are absolutely different in terms of their biology as well as the demands they put their skin through every day (shaving versus make-up).  This challenge is that most research has focused on female skin because they are largest piece of the skincare market.  We are starting to see more research coming out of universities that is looking at the differences between male and female skin, but research on men’s skin still has a long way to go.  For men in particular, shaving can cause both visible and invisible inflammation.  Men should be using at least one product a day that has anti-inflammatory ingredients.

Question: If you could pass on one piece of advice to men, what would it be?

Answer:

Find your north star and stay true to it.  The world has become so fast that we can lose who we are if we are constantly trying to be what others want from us.

Question: What’s your favourite product from Perricone MD and why?

Answer:

I love Cold Plasma.  In my job I am always trying new products, so its hard to stay loyal, but Cold Plasma is the one product I use everyday.  Its a very lightweight serum in a jar that is loaded up with anti-oxidants, vitamins, minerals, and peptides that pretty much addresses all the signs of ageing.

Question: Can you give us any hints on what’s to come from Perricone MD in the future?

Answer:

We are just getting ready to launch our first men’s grooming line based on the soothing and anti-oxidant power of phytocannabinoids.  Cannabis extracts have been used for generations to treat a variety of ailments.  Our skin actually has something called the endocannabinoid system that is very important for keeping skin healthy.