As I Am

As I Am hair care range not only focuses on the effect that the products have on the hair but also the ingredients which go into them. Formulated for naturally curly or tightly coiled hair, the range contains a large array of shampoos, conditioners, moisturisers and styling products. Each and every product has been developed with some of nature’s finest organic ingredients and no nasties including sulphates and silicones. 

The As I Am Cleansing Pudding is a sulphate-free moisturising cleanser which helps to eliminate DHT build-up from the scalp and promote healthy hair growth from a follicular level. Containing a blend of exclusive natural ingredients, the Cleansing Pudding moisturises whilst cleansing hair of residue and product build up and provides a soothing scalp treatment. Overall, this helps to promote a healthy environment for hair growth. 

Rather than the other products in the styling collection, the As I Am Smoothing Gel is designed to provide hold and shine whilst smoothing hair to allow your hair to relax. It provides a secure hold without drying out, hardening or roughening hair for a natural look whilst moisturising and adding shine.