Introducing men to quality grooming with products that are different and make a difference. It is revolutionary line of high performance, ultra concentrate products – a little goes a long way! Concentrated formulae facilitate use of a high percentage of the finest ingredients and the secret is to get them to where they are needed without waste. The products fit neatly in the hand and into a man’s lifestyle, bathroom, sports or travel bag. The range is also complemented with Italian shaving brushes.