Baxter Of California

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Since 1965, Baxter of California has been a pioneer in understanding and meeting men’s grooming needs. Founded by Baxter Finley amidst an era of freedom and self-expression, the brand continues to operate with the same individualist mindset today, providing personal care essentials to all generations.

Baxter of California’s curated range of hair, skin, shave, body essentials and lifestyle products are all tried and tested by master barbers at the award-winning Baxter Finley Barber & Shop in Los Angeles, and made in the USA, for quality and versatility, to provide consumers with everything they need to confidently be who they are.

We are here to fuel your best self and unleash what makes you, you.


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