This Irish-based tanning brand became known due to their launch of the world’s first odourless tan in 2007. Vita Liberata now has their unique Odour Remove™ technology present throughout the entire range of tans. Due to this, it makes them perfect for men who are self-conscious about having an obvious self tan. In 2011, they then became the first completely non-toxic tanning brand who is free from parabens, perfume, alcohol and all chemicals of concern. Their formulas contain natural and certified organic approved extracts to provide a conditioning skincare treatment with a flawless finish. As the self-tanner of choice for some of the world’s top spas, they leave skin with natural looking colour whilst feeling velvety soft with long-lasting hydration.