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Why Mankind is #ExpectingChange

Why Mankind is #ExpectingChange

In this post, we wanted to take the opportunity to tell you about a fantastic new campaign by the Maternity Experts Mama Mio. The ‘We’re Expecting’ campaign is a brilliant initiative to draw attention to an issue which is all too commonly overlooked. Many of us rely on public transport every day, and if you do, you’re aware of how hot, cramped, and uncomfortable buses and tubes can be at rush hour. What is uncomfortable and unpleasant for most, however, can be more so, even to the point of being dangerous, for pregnant women.

Why ‘We’re Expecting’ is such an important campaign

At this point, many of those reading will be thinking that were they to see a pregnant woman on the tube or bus they wouldn’t hesitate to give up their seat. We were surprised to discover, however, that this doesn’t ring true for everyone. And what’s more, the statistics back it up.

When 2,000 regular public transport users were surveyed, these results were uncovered:

  • Only 60% of people believe it’s necessary to give up a seat for pregnant women
  • 1 out of 5 commuters were too afraid of causing offence to offer up their seat
  • 2 out of 3 of those surveyed agreed that they perceived Brits to be rude on public transport
  • 1 in 5 pregnant women have been felt too embarrassed to ask for a seat when they felt they needed one
  • 3 in 10 believed it wasn’t necessary to offer up a seat to a pregnant woman until she was visibly showing signs of pregnancy

The greatest takeaway from this survey is that there is a clear problem in the way the British public address pregnancy on public transport, stemming from a lack of awareness of the physical symptoms that commonly affect pregnant women.

Giving you the facts

The Mama Mio campaign is an attempt to draw attention to some basic facts, facts that will make life easier for pregnant women on public transport, and hopefully make things easier for you too.

1. Standing up for long periods of time while pregnant can be extremely uncomfortable. If somebody is visibly pregnant and you are able-bodied, offering your seat up on public transport for them will be appreciated, even if they don’t require it.

2. If you’re unsure of whether or not somebody is pregnant there is a right way to go about attempting to offer your seat. Check out our etiquette guide here.

3. It’s not only heavily pregnant women that may need a seat. Women are actually more prone to symptoms such as light-headedness, sickness, and changes in blood pressure which can cause fainting in the earliest stages of pregnancy.

What you can do about it

If you want to get behind the campaign, then the easiest way you can get involved is to talk about it. If you or someone you know has a story you want to share about pregnancy on public transport, you can join in by using the hashtag #ExpectingChange.

I'm expecting

Furthermore, with any purchase from Mama Mio, you’ll receive a free I’m Expecting Badge, which is the perfect tool for pregnant women to let passengers know that they may need a seat. Whether you or someone you know may benefit from it, buy a Mama Mio product today and make sure to spread the word.



Features Editor

Throughout my life I've been passionate about film, music and culture from around the globe. I’m here to bring you the latest lifestyle features, from film releases and music, to cocktails and recipe inspiration, keeping you in the loop of all the latest trends worth talking about.