In this blog, we’ve given men-ü the chance to talk our readers through their incredible new initiative: 3R Grooming. Having redesigned their core grooming range to maximise reusability and minimise waste, this post takes you through all the ways their new packaging and product design is better than ever before.
A modern approach to formulating grooming products that are Ultra Concentrate, resulting in better performance, with up to 90% less packaging.
The men‐ü objective has always been to introduce men to quality grooming, with products that are different and make a difference. But above all else, we are about performance. In order to improve performance, we needed to look at products differently.
The first crucial way in which we are different is our Ultra Concentrate formulations, a key element of the men-ü brand for over 20 years. Honed for decades, men‐ü Ultra Concentrates have a high percentage of active ingredients, which means better performance, a greater number of applications, as well as much less packaging.
Now, we’re adding a completely new dimension to our approach. We are delighted to be launching men-ü refill packs on Mankind as part of 3R Grooming. Through it, we hope to shift the focus above and beyond recycling alone – after all, why just recycle, if you can also reduce and reuse? Welcome to the pioneering world of 3R Grooming.