Grooming Editor

6 Step Simple Men’s Cosmetics Routine

More and more men are becoming open minded to cosmetics. Taking proper care of your skin is always going to be the foundation to any strong look. For the vast majority of people however, this alone won’t be enough. When you do get breakouts or blemishes, or when you look a little worse for wear, it pays to know something about cosmetics and have a few essential items in reserve. That’s why we’ve come up with this handy men’s cosmetics routine.

1. Clean up

Obvious, but necessary. Cleanse your skin, and tone if necessary. Exfoliating is also an important step, and will help to contribute to an even application of cosmetic products. As exfoliation is a more abrasive process than cleansing and toning, it can be done less frequently. The aim is to leave your skin free of dirt and excess oil.

2. Apply an essence or serum

This step is optional, but if you’re a regular user of an essence or serum, or if you want to firm skin, close pores, and help to lock in moisture, this is the time to do it.

3. Apply primer

Primer is a huge help when you’re using makeup. Allowing makeup to be applied more easily and more evenly, it also hydrates the skin. Using it before applying cosmetics creates an even base for the makeup to sit on, causing it to appear more natural and last for longer. Create an even layer all over the face.

4. Use tinted moisturiser

Tinted moisturiser will give an even tone and texture to the skin that you apply it to. This is great for covering up bumpy skin, acne scars, and discolouration when used in conjunction with concealer. Use in place of your normal moisturiser, and try to find a colour which matches your skin tone. It should be applied evenly all over the face.  If you do choose a tinted moisturiser which contrasts with your natural skin tone (we would recommend avoiding it), consider blending at the neck to create a more natural appearance and to avoid obvious lines.

5. Concealer

Concealer is a more heavy-duty cosmetics product, which is used to cover up spots, blemishes and discolouration. Match it to your tinted moisturiser and apply liberally to any areas you need to cover up.

The trick to correct application of concealer is being conscious of the direction in which you put it on. If you go with the grain of any lines and creases, it will clump together and emphasise them. This makes it appear less natural and more easily noticeable. The correct way to apply concealer in a V shape with downward strokes around the eyes, before blending in using your hands.

6. Translucent powder

This mattifies the skin, reducing shine and visible oiliness, while helping to set the makeup you’ve applied. Pat around the skin of your face before dusting off any excess.

Like this content? Check out our 5-step morning skin care routine, our best concealers for men, and keep up to speed with more Grooming Editor posts.



Writer and expert

Creative storyteller. Believer in the power of natural ingredients and cruelty-free formulas. Always puts skincare first for a no-makeup look.