Grooming Editor

MK Editors Picks: Illamasqua

Whether you’re battling a breakout or struggling to hide puffy eyes from a late night, makeup can be a man’s saviour. Of course, the thought of trying out cosmetics can be incredibly daunting, but it’s less terrifying than you think. Here at Mankind, Illamasqua is one of our favourite brands to keep our skin looking healthy, even and refreshed. When applied correctly, it improves your complexion without leaving obvious tell-tale signs that you’re wearing makeup.

Illamasqua: What’s Their Story?

Founded in 2008, London-based cosmetics brand Illamasqua was born.  Iconic and professional, Illamasqua’s products are easy to use for creating long-lasting looks. Illamasqua’s face products in particular are known for their lightweight properties and ability to leave skin looking even and unblemished. Made for everyone regardless of gender, each product is buildable, so you can get the coverage which makes you feel confident effortlessly.

The Men’s Makeup Taboo is Disappearing

Modern day makeup is formulated to give natural-looking coverage rather than looking thick and cakey. Most celebrities wear makeup to hide a problem area or enhance their looks in front of a camera. It’s not just these well-known faces wearing makeup for men anymore either! A lot of men have admitted to putting on a small amount of concealer or foundation, which we think is a great step forward. After discovering the empowering feeling from wearing makeup, the taboo is fading fast and there’s no reason to be ashamed.

The products below are great for men who want to cover up blemishes and improve complexion without looking like they’re wearing makeup.

  1. Illamasqua Concealer
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    Illamasqua Concealer

    The Illamasqua Concealer is creamy and blends seamlessly, which is great for hiding pimples and dark circles. If you have spots you want to hide, add a small amount directly and blend outwards around the area. For dark circles, dab underneath the whole eye area to brighten your eyes, helping you to appear more awake. Tested under harsh lights used on film sets, this trustworthy concealer appears natural from every angle without creasing.

    Want to know more about how to apply it? Check out our Concealer For Men post by clicking here.

    Buy now with free delivery
  2. Illamasqua Skin Base Foundation
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    Illamasqua Skin Base Foundation

    If you’re concerned about trying concealer in case you’re worried about patchiness or finding the right shade, the Skin Base Foundation from Illamasqua is for you. As it covers the entire face with a streak-free finish and evens out complexion, it’s a good choice for anyone who suffers with pigmentation. For even more natural-looking coverage, dab it on with a damp makeup blender, spread evenly across your face, and then blend some under the chin and down the neck.

    Buy now with free delivery
  3. Illamasqua Hydra Veil Primer
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    Illamasqua Hydra Veil Primer

    One of the most obvious signs that you’re wearing makeup is when it’s partially wearing off or sitting on dry skin. The Illamasqua Hydra Veil Primer provides skin with a surge of hydration, helping makeup to stay on for longer. Foundation and concealer also sits better on moisturised skin, blending better and looking less patchy. Your skin will also appear healthier both with and without makeup as it won’t become dehydrated.

    “After moisturising the skin, apply Hydra Veil to the face. This unique gel flushes instant hydration back into the skin, smooths any surface imperfections and boosts circulation around the eye area.” – Nilofar Mussa, Illamasqua Makeup Artist

    Buy now with free delivery

Have you tried out wearing makeup? Let us know over on Twitter: @Mankindcouk



Luxury Editor

In this digital world it has never been so important to look and feel your best. I will help to bring you a touch of tradition and sophistication into the ever changing concrete jungle. ‘To create something exceptional, your mindset must be relentlessly focussed on the smallest detail.’ Giorgio Armani

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