Mankind Editor /
Whatever your haircare needs, Redken Brews have something that will hit the spot, and this is central to their ethos as male grooming brand. The new introductions to their range are no exception. In this post, we tell you more about the new launches from Redken Brews, that are guaranteed to fit seamlessly into your routine, the Thickening Pomade, and the Extra Clean Gel.
If you’ve got fine, thinning, or receding hair, you’re one of many. By the age of 35, as many as 2/3 of men will have experienced some hair loss. It’s an unfortunate fact of life and virtually unavoidable, but with a smart approach to hair styling, you can ensure your hair still looks great even after some hair loss has occurred.
This is where the Thickening Pomade comes in. Applying this paste through the hair allows you to quickly and easily create shape, which is set with a medium hold. As it dries, it densifies the hair strand and creates a totally natural, but light-absorbent finish. Your hair appears thicker and fuller with more body, and visible patches of scalp through the hair are minimised.
The Thickening Pomade is a styling product, and at this stage, you can simply let the hair be. But due to its residue-free, non-sticky finish, you can also use the pomade as a pre-styler, and go on to use a further product such as a wax or clay to create a more ambitious style. For this reason, it’s incredibly versatile, and easily slots into your routine.
The Extra Clean Gel is a product that’s unlike most others. Extremely easy to apply and work through the hair due to its light, liquid texture, it sets as it dries to leave a light hold, a dry look and feel, but a subtle glossy finish that enhances the natural colour and texture of the hair.
It’s a genuinely catch-all hair product, and that’s why we love it so much. It works brilliantly for those with fine or thinning hair due to its lack of stickiness, which means it won’t cause clumping. But it’s also a great choice for a man with thicker or curly hair, due to its ease of application. The natural-looking shine it imparts makes your hair look healthy and strong, meaning for those with coarse, dry, or even damaged hair, it’s a very smart choice. In general, men with fairer hair may be inclined to stay away from non-matte products to avoid a ‘wet look’ finish, but with the Extra Clean Gel, this isn’t something you have to worry about.
Finally, like the Thickening Pomade, using the gel as a pre-styler can give some incredible results. Its light hold and healthy shine are a great way to add lift and texture to the hair, which, when combined with a higher hold product such as a wax or clay, helps to maximise volume and get the most out of your look.
If you like this content, read more about Redken Brews on the blog.
Whether you're looking to create a classic slicked-back look, a greaser-style pompadour, or just to add something extra when styling your hair, a pomade is a great solution. Check out our favourites here.
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