The new range of men’s grooming products from Redken Brews, launching this month on Mankind, is an all-encompassing package, designed to take care of the full extent of men’s grooming needs. The next generation of Redken for Men, Redken Brews has taken classic hair care formulas and enhanced them with protein-rich malt, as well as adding in brand new products. It’s packaging has undergone a re-design, too, drawing inspiration directly from the world of the brewery.
We’ve picked some of the standout products from the range to take you through the highlights.
The 3-in-1 Shampoo Conditioner and Body Wash makes use of the malt enriched formula to strengthen and nourish hair, but this also makes it excellent for softening and hydrating the skin. This all-in-one product sums up Redken Brews’ main aim, which is to provide for men’s grooming needs whatever they may be. It’s multi-function design makes it perfect for the gym or when you’re away travelling.
We’re really impressed by this product. The Redken Brews Work hard Molding Paste uses polystretch fibres to keep your style flexible and remouldable, while maintaining a fantastic hold. Can be used on damp hair to create a less textured look, or dry hair to create a textured look with stronger hold. We can honestly see this becoming a staple product for many.
The Redken Brews Men’s Clay Pomade is another hybrid product, offering a strong hold and matte finish associated typically with clays, while offering the texture and mouldability of a pomade. This gives it unrivalled pliability and maximum staying power.
This allantoin and aloe leaf infused Men’s Shave Cream is nourishing and soothing, allowing you to achieve a close shave without irritation. It’s suitable for all hair and skin types, but those with sensitive skin will find it particularly valuable, due to its gentle formulation.