Watch any news channel, such as Sky News, and cuts are now as much of a regular feature as the weather (and sometimes equally as grey). Households and businesses alike are trying to find savings, often by cutting expenditure on those non-essential items. This begs the question, how is it affecting our spend on male grooming?

I don’t know about you, but there are certain items which l definitely couldn’t cut back on as part of my grooming routine, for example, my Decleor Skin Energiser Fluid . I was also surprised to read an article from a well-respected market research agency, which found that in this economic climate, more men than ever are shunning the conditioner in its entirety or opting for cheaper brands.

This is quite bazar, as the shampoo and conditioner are a bit like the strawberries and cream l was eating yesterday. Both do different things, but both complement each other and are rather bland on their own! Of course, a high quality conditioner is rather like an investment for your hair, keeping it well-nourished and providing targeted solutions to keep your hair under control – keeping us looking and feeling good in the office or playing on the pitch.

It begs the question, what grooming product do you fly the flag for and just couldn’t live without? Hmmmmm…..

Darren | Mankind.co.uk