Of any skin care product, primers are perhaps among the most versatile, and can be used to fill any number of roles in your routine. They’re typically marketed to the public as a pre-treatment to enhance application in cosmetics routines, and perhaps this is why more men aren’t making use of them. But to view them purely as cosmetic products doesn’t do primers justice. And there are few primers that stand out as much as Hydra Veil from Illamasqua.
The Hydra Veil from Illamasqua is a light, translucent primer than can be used either alongside a moisturiser or as a moisturising agent in itself. It’s main job is to smooth and even the complexion, reducing the external appearance of bumps and discolouration. But it’s also an intensely moisturising formulation which leaves the skin feeling tauter.
Applied simply and quickly, the formula also absorbs rapidly leaving your skin smooth and refreshed. So it’s a simple matter of hydrate and go.