Explore the Murdock London range
We are always striving to be at the forefront of male grooming and the trends that it brings, Murdock London is the go-to grooming destination for men across London, the UK and now the USA courtesy of our strong partnerships with international retailers.
How important is barbershop heritage to Murdock?
Wholeheartedly important. Our brand heritage respectfully nods to the finest barbershops of Victorian London and an English way of doing things: meticulous attention to detail, inherent good manners and artisanal values we share with tailors of Savile Row.
Barbers are the cornerstone of male grooming and the heritage of traditional barbershops is seen through our stores. We continue to offer a traditional wet shave for our clients and as much as the term ‘cut-throat’ razor may suggest, the experience doesn’t quite hark back to the likes of Sweeney Todd and his shop on Fleet Street.
From a barber’s perspective, what are the most important trends in male grooming right now?
Despite the ‘peak beard’ headlines we’ve seen crop up in recent times, beards are still very much as popular as ever, they’re definitely not fading away anytime soon (pardon the pun). We’ve also seen a surge of clients starting to grow their hair out more to create a more natural finish to their style, moving away from the skin fades that have become so popularised in recent years.