Last week I had the pleasure of attending a special press dinner for the launch of Lab Series’ brand new anti-aging solution, Max LS Age-Less Face Cream.

I’ve seen many new Lab Series launches over the years but never have I seen the company be so thoroughly proud about a new product as they are about this premium wrinkle-buster.

Using some fantastically high-tech ingredients (some of which are inspired by research into ‘longevity genes’ it’s perfect for anyone like me who has noticed the odd fine line and wrinkle (not to mention anyone who wants to avoid them!).

I was lucky enough to have the company’s  Spokesperson and International Education Director, Richard Sawyer, show the product to me and having tried it on my skin I must say I haven’t been so impressed by a product in ages.

As well as delivering a burst of instant hydration (perfect for this time of year) it gently firms skin so that, with time, those wrinkles should  be less obvious. What impressed me most, though, is its texture. Bizarrely, it actually feels quite solid in the jar but is a dream when it goes onto the skin and leaves your mush feeling fantastically supple and (best of all) has a great  matte finish. In fact, it’s one of the least greasy face creams I’ve ever come across. So full marks from the Grooming Ed!

Lee, Mankind Grooming Ed