The best brands...

Our Range

We are abnormal, see for yourself.

We are a boutique and exciting umbrella of beauty brands. And we're doing all the things we are not supposed to do so we can make things better in the world of beauty. DECIEM started trading in 2013 as a humble and happy umbrella of good beauty brands. Some of these brands have already become leaders in their focused categories while some are still waiting impatiently to be born. We started with 1 product in 1 market. We now have a growing portfolio of more than 50 products in more than 15 markets. Quality today means being authentic, being different, being functional, being beautiful and being sensibly priced, even to the wealthy. And we respect these principles. We choose to serve the educated, the curious and the intelligent who appreciate our dedication to this very genuine definition of quality.