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American Crew Forming Cream 50g


Sold Out

Availability: Sold out


Forming Cream provides a medium hold high shine and pliability with natural shine. Lanoline wax boosts hold and Sucrose conditions and won't dry the hair.

Style: High hold with natural shine

Product Details

  • American Crew

Delivery & Returns

How long will it take to arrive?

Please check the stock availability notice on your item when placing your order. This item is: Sold out

Please remember to add postal time (2-3 working days) to obtain a complete estimate of delivery to your door.

How will I know it has been sent?

You will receive an email to confirm when your item has been sent.

You can also check the status of your order and individual items by accessing My Account details and following the prompts.

Please allow 10 working days from dispatch of your order before notifying us of any late deliveries.

It may be advisable to check with your neighbours to see if a parcel has been left with them, check any outhouses you might have where it may be left if it cannot fit through your letterbox and contact your local sorting office to see if the item has been returned to the depot as undelivered and awaiting collection.

If I'm not completely happy with my item?

Please see our returns policy.

Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.




(5 Reviews)

  • 5    3
  • 4    1
  • 3    0
  • 2    1
  • 1    0
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good smell and texture

Total :


Since a long time, a few years, I use the "defining paste", but this time I ventured the "forming" and I have to say that I did very well. I am very pleased with the smell it leaves on the hair for a few hours as well as the texture and look of the hair.

13 September 2017 by BARRASMAN

Not sure about this one

Total :


I've used hair products ever since i can remember and I'm forever trying new ones (yet to find one that really works for me)! I found this to be OKAY at best, it doesn't give a great hold, one gust of wind and hair will be out of place and it really isn't that easy to get back unless you happen to carry a large mirror, comb/brush and a basin of water to help make it malleable again. For the price its certainly not worth the bother.

30 July 2017 by Deeksy


Total :


Great product well worth the money. Easy to use and doesn't leave hair clumpy.

18 June 2016 by Mario

Personal Favourite

Total :


This is my new go-to hair styling product. It's ideal for styling a slick undercut, and gives great hold and shine without looking greasy or weighing hair down. I also like the fact that hair remains malleable and doesn't get that dry, crunchy texture that some gels and pomades do.

29 June 2015 by Sean E

Form follows Function

Total :


Great smell, great hold, great size (fits my gym bag), basically great form!

26 February 2013 by DavBar

American Crew Forming Cream 50g

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American Crew Forming Cream 50g