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Forming Cream provides a medium hold high shine and pliability with natural shine. Lanoline wax boosts hold and Sucrose conditions and won't dry the hair.Style: High hold with natural shine
Express Delivery Available - If ordered before 9pm, delivered by courier next working day. More Info »
If ordered before 9pm, delivered by courier next working day. Available on orders placed before 9pm (2pm weekends and Bank Holidays) for delivery next business day. Applies to most delivery addresses within mainland UK.
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In stock | Usually dispatched within 24 hours
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20% off American Crew
American Crew Forming Cream (85g)
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Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
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Since a long time, a few years, I use the "defining paste", but this time I ventured the "forming" and I have to say that I did very well. I am very pleased with the smell it leaves on the hair for a few hours as well as the texture and look of the hair.
Wed Sep 13 09:02:31 BST 2017 by
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I've used hair products ever since i can remember and I'm forever trying new ones (yet to find one that really works for me)!
I found this to be OKAY at best, it doesn't give a great hold, one gust of wind and hair will be out of place and it really isn't that easy to get back unless you happen to carry a large mirror, comb/brush and a basin of water to help make it malleable again.
For the price its certainly not worth the bother.
Sun Jul 30 12:27:21 BST 2017 by
Great product well worth the money. Easy to use and doesn't leave hair clumpy.
Sat Jun 18 12:52:10 BST 2016 by
This is my new go-to hair styling product.
It's ideal for styling a slick undercut, and gives great hold and shine without looking greasy or weighing hair down.
I also like the fact that hair remains malleable and doesn't get that dry, crunchy texture that some gels and pomades do.
Mon Jun 29 11:14:27 BST 2015 by
Great smell, great hold, great size (fits my gym bag), basically great form!
Tue Feb 26 07:18:35 GMT 2013 by
American Crew Forming Cream 50g