Behind The Scenes: Wella x Vivienne Westwood MAN AW16

When fashion meets male grooming, magical things can happen. We recently caught up with our friends at Wella Professional to get the behind the scenes insight on their latest styling endeavors with their Global Creative Director for Care and Styling, Eugene Souleiman, at the Vivienne Westwood MAN’s AW16 “Be Specific” collection.

Wella x Vivienne Westwood MAN AW16

'The criminal', 'the peasant' and 'the joker' are the three distinct characters which inspired the AW16 ‘Be Specific’ collection at Vivienne Westwood MAN. Utilising these contrasting personalities, stylists bought the individual persona to life with a mixture of textures, patterns and fabrics. With quintessentially British heritage fabrics such as tweed in tailored pieces, sitting effortlessly next to luxe sportswear; the tones were set through the entire show, with unique looks for each model.

To compliment the fashion showcased with the Vivienne Westwood pieces, the style was extended throughout the the makeup and hair styles. With feminine lashes juxtaposed with fierce false fingernails, Eugene Souleiman added another layer of contrast with the hair, creating a rugged texture looked unique for each model.

Creating the Look

Despite each model having an individual look styled to their specific hair lengths and bone structure, the heart of each style was based on a raw, broken edge which contrasted against the feminine makeup looks created with a combination of elaborate false eyelashes and bold eye colours.

Using the hands as your main styling tool,  create a randomised texture by using a combination of leave in conditioner and sugar spray. To break up lengths within your style, use a diffuser to over-dry your hair and roll pieces together adding even more texture to your look.

Wella Professionals Care EIMI Sugar Lift Volume Spray 150ml

Save up to 20%*

£13.75

Quick Look

Wella Professionals Care Elements Conditioning Leave-in Spray 150ml

£17.20

Out of stock