Grooming Editor

MK Editors Pick: American Crew

American Crew have been a staple haircare brand for years and remain a firm favourite in many hair styling routines. With haircare, it’s important to have a brand that you can trust, so you can ensure you get the style that you desire. Being a salon quality brand, American Crew will give you a great styling experience at home.

American Crew: What’s Their Story?

American Crew was founded in 1994 by David Raccuglia. David noticed an increase in demand for male grooming products, and the idea sparked to create a salon quality brand specifically tailored toward men. David has been a hairdresser since 1977 and opened his own hair salon before noticing a shift in male hairstyles to a classic, shorter look. He found that many of the styles he created were dictated by the products available, which limited individuality.

Pomades and Brylcream were the most readily available products, which meant men naturally had to have similar styles. This is where David’s creation of American Crew began.

What Makes Them Different?

They have a passionate commitment to male grooming and aim to bring every guy into a salon. David Raccuglia aimed originally to make his salons male friendly to encourage men to come in. With this in mind, it’s clear to see how American Crew has an aesthetic and ethos that is male friendly. As their owner and founder is a professionally trained hairdresser, you can be confident in knowing that each product is to the highest quality.

Here are some of our current favourites at Mankind, and definitely the products we would recommend you try!

  1. American Crew Fiber
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    American Crew Fiber

    The American Crew Fiber has quickly became a firm favourite in many professional hair salons. It gives amazing matt texture, without adding any shine. Whether you have a modern haircut, or rocking the traditional comb-over, we’re sure this product will keep your style matt, without making it look dry.

    Buy now with free delivery
  2. American Crew Defining Paste
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    American Crew Defining Paste

    If you’re looking for medium hold, with low shine, American Crew Defining Paste is the product for you. Designed to texturise limp hair, the wax-like consistency spreads easily through the hair. It keeps pliable throughout the day, so you can keep fixing and working your style until your heart’s content.

    Buy now with free delivery
  3. American Crew Pomade
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    American Crew Pomade

    If Elvis Presley is your style inspiration, you definitely need to put American Crew Pomade in your online shopping basket. It’s ideal for creating the slicked-back look, but is versatile enough to create a textured look. Pomade will give you a strong hold, without any stiffness and leaves your hair looking glossy and shiny.

    Buy now with free delivery

We think American Crew should be in everyone’s grooming bag. Have you tried anything from American Crew before? Let us know on Twitter.



Writer and expert

Creative storyteller. Believer in the power of natural ingredients and cruelty-free formulas. Always puts skincare first for a no-makeup look.