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In stock Usually dispatched within 24 hours
Provides excellent hold while remaining pliable. Excellent for the slicked-back look or rough texture, high gloss styles. Controls strong hair lines and curly, frizzy hair. Great for a sophisticated finish.
Express Delivery Available - If ordered before 9pm, delivered by courier next working day. More Info »
If ordered before 9pm, delivered by courier next working day. Available on orders placed before 9pm (2pm weekends and Bank Holidays) for delivery next business day. Applies to most delivery addresses within mainland UK.
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In stock | Usually dispatched within 24 hours
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American Crew Forming Cream 85gm
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
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I wear my long hair slicked over and previously used a mix of Got2B Glued gel and VO5 moulding cream to keep it in place. However, whilst this gave an extremely firm (and waterproof) hold it was also very crunchy and not at all natural.
American Crew Pomade on the other hand is exactly what I was after as it holds my style whilst feeling absolutely natural to the touch. A pleasant smell and decent price pushed this over the line for me - a must have.
If you are a regular user, I would definitely recommend the larger tub size!
Tue May 26 09:28:30 BST 2015 by
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Amazing product will use this from now on
Thu Jan 01 13:58:33 GMT 2015 by
This Pomade is a good product however as it is water based, perhaps it is not the right product for those with thick hair, as your hair will flop. Originally I was going to use it for a messy side part look, however it wasn't quite strong enough as I have rather thick straight hair. You also realise how quickly the product runs out as you use a lot more of it than, for instance, clay. Apart from that,it has a great smell and it's easy to wash out.
Wed Sep 04 09:19:41 BST 2013 by
The Pomade is a perfect product.
Mon Jun 24 12:55:10 BST 2013 by
Le Bao Hoang
My hair is very dry and it's very hard to use any wax. But this product change my life and it makes my hair smoother than before.. Very good product..
Mon Jun 10 13:44:18 BST 2013 by
Le Bao Hoang
Tried lots of products - this gives my hair a great finish. Medium hold, not greasy either!
Fri Jul 20 19:35:33 BST 2012 by
Have used this for a while now after trying loads of different gels, creams etc. Its not sticky at all and gives your hair a good shine without looking greasy. Its good for taming hair, I would not say its got huge hold like gels etc which is fine with me. Also washes out really easily
Mon Feb 06 09:54:03 GMT 2012 by
I've gone through so many different hair products and can honestly say this is the one for me. It smells nice, it's easy to apply and it's easy to wash out. I have a habit where I always run my hands through my hair and this doesn't leave any stickiness on my hands afterwards which is perfect because I work in a office. I like to wear my hair off my face and I find that the hold is also amazing. Can't say enough good things about it really.
Thu Jun 02 02:36:31 BST 2011 by
excellent product just as good as the crew fiber would use for going out etc 10 times better than your fructis studio line
Mon Feb 28 00:00:00 GMT 2011 by
This is one of American Crew's best products. It is not a cream or wax, and should not be confused with one. It's a finishing product. After you've styled your hair rub a tiny amount of this product between your hands, and then run your fingers through your hair to give really good shine and definition.You only need a tiny amount each time, so a small pot lasts a very long time.Well worth the money!
Mon Feb 28 00:00:00 GMT 2011 by
I prefer Fiber and the Forming Cream. To put it simply, this is a gel, not good for short hair as doesnt have great hold and is extremely glossy/shiny. Does wash out easily, like all other American Crew styling products, not bad if you want a wet look, but as for styling, not much you can do with this one.
Sat Jan 01 00:00:00 GMT 2011 by
American Crew Pomade 85gm