Meet The Man: The Discerning Man
Edward Lemont, known as The Discerning Man, is a UK based lifestyle and grooming blogger. With an aim to share his passions, Ed set up his blog back in 2015 and has since been fully integrated within the industry.
When reading through Ed's blog, you'll be sure to find posts on skincare, style and food. If you're ever in London, it's worth checking out some of his restaurant recommendations - they won't disappoint.
We recently caught up with Ed to discuss the male grooming industry and his skincare staples. Ed has a great piece of advice regarding skincare that any guy should follow, but we'll let you read below and find that out for yourself. A little hint - it involves the sun!
Creative storyteller. Believer in the power of natural ingredients and cruelty-free formulas. Always puts skincare first for a no-makeup look.