Hailing from the Land Down Under, but with style and inspiration from the barbershops of the California coast, Uppercut Deluxe offers 1950s style for the 21st century man.
At a time when barbering was somewhat unappreciated in Australia, Uppercut’s founders Luke and Steve developed a growing passion for the industry, and decided to fight for its presence in everyday life. Quality products were scarce, male grooming was often ignored, and interest in a traditional barbering set-up was minimal.
Wondering how to break into a dwindling industry, the duo took inspiration from the traditional barbershops of the West Coast of the US. After a rewarding year of research and experimenting, their famous Deluxe pomade was born, and the brand has since built up to become a huge global presence.
And what about the brand name? Well, the guys were inspired by Newman’s grandfather, boxer Willy ‘Uppercut’ OShea, who worked hard to achieve recognition and success in his trade despite a difficult upbringing. Willy always said that “a hard beginning maketh a good ending”, a motto that resonates with the boys and reflects their progress from inspired dreamers to worldwide grooming icons.
Within the retro range you’ll find a whole host of 1950s inspired grooming products to make you the coolest cat on the block. Discover the renowned Deluxe Pomade for the perfect hold and shine (plus an incredible smell!), or pick up quality skin care products like the Aftershave Moisturiser to boost your morning routine.
Uppercut Deluxe – A cut above the rest!