To be honest, before I joined Mankind I didn’t have a clue that half of the current skincare brands existed. But simple marketing logic tells me that there’s no supply without demand. From my limited experience I’ve spotted a number of popular men’s skincare brands, including Lab Series, Anthony Logistics, Biotherm, Kiehl’s and Ren (to name just a few).
The future is definitely bright for men in terms of looking after our skin and actually feeling comfortable talking about it. I still struggle with my close friends when I tell them that I exfoliate and moisturise. You should see their faces when I tell them that I blow dry and straighten my hair every morning before work. I think it’s going to be a tough challenge to get some of these lads to open up to the brave new world of men’s skincare, but it’s going to happen. It’s inevitable, and eventually everyone will have joined the club!
