Grooming Guide
American Crew
American Crew is a company with a passion for grooming. Used by barbers and hairdressers around the world, American Crew has achieved cult status with styling products like Fiber & the new hair loss range.
Back to American Crew Products
About American Crew
 |
||
 |
||
 |
American Crew continues to lead the way in the men’s grooming business. With a passionate commitment to men’s grooming, our purpose is to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into their everyday lives.
Many neighbourhood barbers disappeared during the ‘80s and ‘90s and were replaced with salons catering primarily to women.
But times have changed, and men are back…
American Crew recognises the growing number of men that are concerned with their appearance and who want to look their very best. This trend of image-conscious men spans all ages and backgrounds and American Crew has all of their grooming interest in mind.
|
 |
 |
 An unfaltering commitment to understand and serve men’s grooming needs has always been a core objective of American Crew. To partner with the professional salon industry – to help grow the men’s business – to establish ourselves as the standard in marketing and merchandising to men – to lead in men’s fashion and grooming – to bring unparalleled technical information to the professional salon community – to continue to research and develop the highest quality grooming products for men. These are the components of our mission.  The ability to create new strategies to accommodate ever-changing standards often makes or breaks a company. Since American Crew’s introduction, we have run our company based on three essential principles that all other companies must be judge against. First and foremost, we have committed to partnering with the professional salon industry in helping them grow their men’s business. Secondly, we have dedicated ourselves to offering salons the latest in cutting-edge fashion, education, merchandising and marketing materials and support. Last, but certainly not least, we always have and shall continue to deliver the very best in men’s grooming products. Anticipate the need for change. Define and address those needs – this is our recipe for success.  American Crew has evolved into an internationally recognised brand. We have succeeded in creating a new standard for a once untapped market. Now we are faced with an ever greater challenge…staying right on the heel’s of newer and better without losing the timeless character that is undeniably “Crew.” It will be a delicate balance. There’s one thing that we know for sure: our future has moved out of the “microcosm for us” and into the “microcosm of we.” We look forward to the challenge and the opportunity to lead the way for years to come.
 American Crew does NOT perform or condone animal testing with any of its products. We rely on pharmacological, toxicological, medical expertise, non-animal alternative testing and the past safety history of existing formulations to determine and ensure product safety and quality. |
 |
 |
 |
