American Crew Matte - Pliable Styling Cream 100gm

£12.50

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Matte is a pliable, medium hold styling product which gives a superb no-shine finish with great definition. Similar to Fiber but its more fluid application means it applies just as effortlessly to dry hair as wet. It is also suitable for all hair lengths making it far more versatile. Dries to a subtle no-shine finish. Produces a lived-in definition of texture great for an urban look without being too deconstructed. Shampoos out easily.

Gives a superb no-shine finish
Produces a lived-in definition of texture
Shampoos out easily

American Crew Matte - Pliable Styling Cream 100gm

Full Ingredients

Water (Aqua), PEG-75, PEG-40 Hydrogenated Castor Oil, Beeswax (Cera Alba), Glycerin, Stearyl Alcohol, PEG-10 Soy Sterol, Phenoxyethanol, PEG-100 Stearate, Ceteareth-20, Hydrogenated Castor Oil, Titanium Dioxide, Fragrance (Parfum), Methylparaben, Propylparaben

Customer Reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Top Stuff

The best I've tried to date. Gives good hold and shine, and lasts a good while. Great smell too!

2011-02-28 by Geoffrey Bryant

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Fudge Beater!!!

After thinking that Fudge Shaper was the only thing to put in my hair, I came across this beauty. Matte is fantastic for longer hair, it does not set hard, looks natural as it does look "matte," and you only need a miniscule amount to last all day. Like the Fudge it is pliable and can be reworked any time. Try it for yourself!!

2011-02-28 by Anonymous

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Unparalleled

My hair's really coarse and hard to manage, and I've tried many different products, from Goldwell Freeze Pudding to Bumble and Bumble Sumotech, and this is by far the best styling product I've ever used.

2011-02-28 by Byron Fernandez

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Nice look if you use a fair bit

Only really looks good if you use a fair whack of it. Nice to apply, but dries a bit weirdly and can leave hair looking a bit like 'hard straw' on top but fluffy underneath, even when applied several different ways (fingertips/palms etc.). Back to shorter hair and Fiber...

2011-01-01 by Richard Ward

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Liquid Fiber

A sticky creme which dries to a low shine (but not natural) finish. Easier to apply than Fiber, but less effective and similarly expensive.

2010-12-01 by Anonymous

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Not their best product!

I prefer American Crew Texture Creme.

2010-11-01 by Anonymous

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