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Perfect styling for darker hair. Gives texture and control to any look from classic to high fashion. Forming Cream provides high hold, excellent pliability, low shine and a healthy look.
- Water-based to remain mouldable, yet firm
- Superb hold to encourage firmness and body
- Conditioning properties that won't dry hair
American Crew Forming Cream 85gm
INGREDIENTS
Water (Aqua), Petrolatum, Cetearyl Alcohol, Alcohol Denat, Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax, PVP, Copernicia Cerifera (Carnauba) Wax, Ceteareth-25, PVP/VA Copolymer, Propylene Glycol, Ozokerite, Paraffinum Liquidum, Dioctyl Malate, PEG-40 Castor Oil, PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Fragrance (Parfum), Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol.
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Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Not good
Really disappointed. Medium hold but leaves hair feeling and looking greasy. Won't buy again!
by Dewi Verified Purchase
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Crew
Love crew this product is spot on for my hair have used crew for years have shoulder length hair so stylish for my hair
by Tel Verified Purchase
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Excellent
Great product that I started to use a number of years ago. Went away to try a fudge but never got the hold or effect I wanted and came back to the cream. Works great with short hair and now I am growing my hair longer is perfect. At this time where barbers shops are closed I find it helps keep my hair controlled. Finally stay safe everyone!
by ColbertClan Verified Purchase
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Top Product
Great product. Only need a small amount for desired look. Provides good enough hold to keep style in place but also leaves hair touchable throughout the day. Great delivery service as usual!
by Kaz Verified Purchase
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Works well on longer thick hair too!!
Was sceptical at first when purchasing this, but luckily when I came to try it, it was great. I have hair around 7" at the fringe, shorter towards the back and it is very thick and sometimes hard to manage it without it falling into a centre parting. However, this acts as a great pre styler in wet hair and afterwards on dry hair too. It gives it a smooth and pliable feel, for a good hold without looking greasy, just a natural full look to your hair, leaving a really nice texture you can change to suit you throughout the day. Definitely recommend, great on pushed back undercut looks.
by Jordan Verified Purchase
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Probably the best hair product I've used.
I tentatively purchased this product looking for something that would give me some control over my hair which is medium/long, wavy and difficult to manage at times. I was a user of the Am Crew Fibre before, another excellent product, but that's a better product for shorter-mid length hair. This is a natural look, with a nice amount of control and minimum shine. Perfect for anyone looking for a natural beach hair/windswept look. If you've ever used a 'glue' product you'll notice the similarities, but this is far less sticky and much easier to use, you only need a small amount too. I imagine this will last a good 2-3 months for me.
by Faris Verified Purchase
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Fantastic Product
This is a great product! It provides good hold whilst giving your hair a natural shine and brilliant pliability. A really good multi-style hair product. VALUE FOR MONEY AND FAST FREE DELIVERY!!!
by Leader
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Great quiffs
I use this stuff when I want to form a quiff. Lift hair and holds very well. Smell good too! Low sheen leaves hair looking less greasy. Only down side is that it's quite sticky and irritates my salt if I wear it all day.
by Jonny Foreigner
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Long Lasting
Lasts all day, gives good shine and smells fantastic. Also very lightweight and does not feel clunky.
by Leo
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Forming Cream reigns Supreme
I have over the years tried different /more expensive/cheaper creams but always come back to American Crew. It is non- greasy and you only have to use such a smal amount it is extremely cost effective. A number of my friends have also changed to using it....so it is a case of stick with a reputable cream that is great for your hair and don't waste money elsewhere......
by Champers
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