Great product, needing only a small amout to control unruly hair. Makes easy work of creating an even classic slicked look. Been using it for years!

I wear my long hair slicked over and previously used a mix of Got2B Glued gel and VO5 moulding cream to keep it in place. However, whilst this gave an extremely firm (and waterproof) hold it was also very crunchy and not at all natural. American Crew Pomade on the other hand is exactly what I was after as it holds my style whilst feeling absolutely natural to the touch. A pleasant smell and decent price pushed this over the line for me - a must have. If you are a regular user, I would definitely recommend the larger tub size!

Amazing product will use this from now on

This Pomade is a good product however as it is water based, perhaps it is not the right product for those with thick hair, as your hair will flop. Originally I was going to use it for a messy side part look, however it wasn't quite strong enough as I have rather thick straight hair. You also realise how quickly the product runs out as you use a lot more of it than, for instance, clay. Apart from that,it has a great smell and it's easy to wash out.

The Pomade is a perfect product.

My hair is very dry and it's very hard to use any wax. But this product change my life and it makes my hair smoother than before.. Very good product..

Tried lots of products - this gives my hair a great finish. Medium hold, not greasy either!

Have used this for a while now after trying loads of different gels, creams etc. Its not sticky at all and gives your hair a good shine without looking greasy. Its good for taming hair, I would not say its got huge hold like gels etc which is fine with me. Also washes out really easily

I've gone through so many different hair products and can honestly say this is the one for me. It smells nice, it's easy to apply and it's easy to wash out. I have a habit where I always run my hands through my hair and this doesn't leave any stickiness on my hands afterwards which is perfect because I work in a office. I like to wear my hair off my face and I find that the hold is also amazing. Can't say enough good things about it really.

excellent product just as good as the crew fiber would use for going out etc 10 times better than your fructis studio line