Evo's "Builder's Paradise" is what its name suggests; a workable hairspray that sets the foundation of holding your hair in place without making you look like you're wearing a wind-immune wig. The amount needed for the hairspray to work is not much at all. I have short going on to medium length hair that is usually styled in a quiff with a lot of forward volume. I spray just enough to get a slight mist settling over my head of hair as a finishing product. In the first five to ten minutes of the product's application, my hair feels a little coarse and even fairly firm. After these minutes have come to pass and the product has had time to settle into my hair, my hair softens up and begins to regain its natural movement and appearance while also retaining the shape of my styled hair. The hold of this product has shown signs of successfully lasting around 6-7 hours at a time. One downside however is the smell of the hairspray, that comes of as a non-pleasant smelling chemical, despite the product being paraben and sulphate free. Overall, the product is definitely worth a look into if you're a fan of the EVO range, are looking for a good flexible hairspray, or just want an extra addition in your hairstyling wardrobe. It is more costly than most average flexible hold hairsprays and the smell may be a deterrent, but no issues otherwise.