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Texturise flat and limp hair with this American Crew Defining Paste. It provides medium hold with low shine, so it's ideal for creating a matte finish. The wax-like consistency is easy to spread through the hair, whilst being fully pliable so you can alter your style throughout the day.
Containing Lanolin, Beeswax and Glycerin, American Crew Defining Paste gives hair a much-needed moisture boost to keep it in prime condition, whilst adding definition and texture to your style. It's also suitable for hair longer than two inches.
Express Delivery Available - If ordered before 11pm, delivered by courier next working day. More Info »
If ordered before 11pm, delivered by courier next working day. Applies to most delivery addresses within mainland UK.
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In stock | Usually dispatched within 24 hours
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American Crew Forming Cream (85g)
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
This product is great to begin with. Requires quite an amount to hold the hair up, although the holding strength isnt that strong, applying more will help to hold your hair. It does not give the glossy feel pomades give so its wonderful. On a side note, your hand will feel oily after using it so you might need to wash your hands thoroughly (and your hair during shower).
Wed Nov 09 13:21:10 GMT 2016 by
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Bought this product last week as I saw a few celebs that are suppose to use it, I wasn't impressed at all I think if you have shorter hair it might be OK but I've got medium length thick hair and it just doesn't do anything for me. I now don't use wax I only use the volumising or textured powder with a bit of hair spray gives you such a better finish and hold.
Wed Oct 28 12:14:48 GMT 2015 by
I bought the american crew shampoo and conditioner and thought I might as well add a styling product to it since everybody keeps talking good about them. I must admit I am new to all of the different styling products out there, and didn't actually know which one was suited for my hair and so randomly picked the paste. I thought the smell could have been much better but overall the paste does a good job as a styling product.
Mon Dec 22 17:41:36 GMT 2014 by
Perfect for classic looks without too much greasiness. Good hold, but washes out easily. Smells nice too.
Mon Apr 21 10:04:44 BST 2014 by
This has great hold, slight shine and gives nice texture. A must.
Sat Jan 18 12:33:43 GMT 2014 by
#1 Top Reviewer
This American Crew Defining Paste is superb quality that is great for medium hold and shine.
Mon Aug 26 20:24:50 BST 2013 by
American Crew Defining Paste (85g) is a great product. Have been using it for years, love how it leaves my hair still looking fresh and natural whilst holding it the way I like it. Have recommended it to plenty of friends.
Mankind's service was very good, and I was able to receive my product in a timely and efficient matter.
Tue Jun 11 15:46:02 BST 2013 by
American Crew Defining Paste (85g)