Ideal for fine, flat and limp hair, Joico Body Luxe Shampoo 300ml adds wonderful volume without weighing your locks down. Enriched with a zero-weight Oat Protein Complex, it thickens and volumises every strand, leaving you with hair that exudes bounce and vitality.

As well as adding much-need height, the gentle formula effectively cleanses your hair of excess oils and impurities, as well as making your tresses more responsive to styling.

Directions of Use:

• Apply to wet hair
• Massage into a lather
• Rinse thoroughly
• Finish with the conditioner from the same range