Great for someone who is looking for matte and really strong product for their hair. Its quite firm, so it takes bit of time to warm up in palms, can be pulling little bit, but has very strong hold and matte finish, also noticed that it leaves tiny dry dark bits in my hands after styling, so might not be a good choice for someone with lighter colours of hair.

High hold and low shine just as advertised. It kept my kind of fine hair styled throughout the day without any drop in volume.

Really good. Long lasting and none of the shinyness that so many brands seem to offer these days. Will be coming back for more for sure !

I must have gone through at least ten different brands of hair wax/clay trying to find one that work with my hair. My hair is quite fine in texture but there's lots of it and almost all products I try do not last, and by the end of the day seem to have disappeared entirely. What I really like about this clay is firstly it holds all day, better than anything else I've used, and it has a completely matte finish which is important for me as I don't like any shine. Only I very small amount is needed. It needs to be thoroughly rubbed between the hands before applying to ensure even distribution. It thickens the appearance of the hair and adds lots of texture, but doesn't clump the hair. It's similar to Fudge matte paste but with stronger hold. The only thing I don't like much is the smell which is very strange to me - slightly chemical like, although it is not strong so barely perceptible once in the hair.