As London Fashion Week has descended on the capital, a flurry of fashion and clothing stores have opened their doors for the first time, making this the perfect time to launch something new and exciting in the city.

Amongst a few other stars, the main attraction for the event was David Beckham, who is rumoured to be the new face for the label’s spring/summer 2014 collection. Wearing his best leathers, Beckham wowed the crowd for the cocktail party launch and showcased his biker style amongst the other models who attended.