What would you say is the ethos behind the Anthony brand?
Anthony Logistics For Men offers men a one stop shopping experience for all of their grooming needs. With a strong emphasis on natural based ingredients and plant extracts to help men look and feel better about themselves.

What inspired you to launch a range?
I was a frustrated consumer! Often I found myself looking for grooming products that were made for men and all I could find on the market 10 years ago was either very small shaving lines or extensions of fragrance brands. I have always been into a healthy lifestyle and wanted to find personal care products to go with that philosophy. I figured, there must be other guys out there similar to me. I did some more research and realized this is a market with very few options available for men. Hence, an opportunity I felt passionate about and thought I could create something to satisfy this need for a GREAT grooming brand for men to use from head to toe.

Which product are you most proud of?
It is hard to say because so much energy has gone into every product we have developed. Even simple products such as a shave cream or an after shave balm had to be just right. Since I have to choose one I would say at this time I am very very pleased with our new “Ingrown Hair Treatment”. It is one of the only products on the market that helps to correct this very common and irritating problem with men and woman as well. Several years went into the development of this product and the mix of ingredients and process in which it is manufactured makes it not only one of our increasingly most purchased products but one that really works!